Chief Creative Officer
In the age of online and social media everything is CRM.
Early in my career, I was spending my nights playing in a Canadian punk band called Swollen Members, notorious chiefly for our name and our predilection for pink polyester leisure suits.
I started a reasonably successful market research business in school with some friends, called Surveyics. We listed our corporate headquarters as 160 St. George Street, Suite 300 in Toronto, which also happened to be the address of a University of Toronto frat house.
A graduate of OCAD and the University of Toronto, Robin began his career in market research and account management before moving into copywriting. He created campaigns at McCann Erickson, Saatchi & Saatchi, Bozell and Young & Rubicam before joining Gee Jeffery, where he was a partner and Vice President, Creative Director. He moved to FCB as Executive Creative Director in 2000 and was appointed Chief Creative Officer of DraftFCB Canada in 2007. Robin has worked in a wide range of private, public sector and NGO categories, for clients like TD Canada Trust, WSIB, the WWF, Molson Coors, Coca-Cola, Ford, Ontario Tourism and many more. Robin’s work has won awards at major domestic and international festivals, including the Cassies, the CMAs, Cannes, the Clios and the One Show, and he has been voted one of the top five creative directors in Canada by the readers of Playback Magazine. Robin has served on juries for Cannes, the London International Awards, the Marketing Awards, the Digital Marketing Awards, the Crystals, as chair of the Bessies and on the board of the Advertising and Design Club of Canada. He currently serves on the board of the National Advertising Benevolent Association and as an advisor to the Humber College Advertising BA Program.